diff --git a/src/bot.rs b/src/bot.rs
index 1a1c70e..c42a975 100644
--- a/src/bot.rs
+++ b/src/bot.rs
@@ -7,13 +7,19 @@ use std::{
 use anyhow::Context;
 use matrix_sdk::{
     room::Room,
-    ruma::events::{room::member::MemberEventContent, StrippedStateEvent},
+    ruma::events::{
+        room::member::MemberEventContent, room::message::MessageEventContent,
+        AnyMessageEventContent, StrippedStateEvent,
+    },
     Client, ClientConfig, Session, SyncSettings,
 };
 use tokio::sync::mpsc::UnboundedReceiver;
-use tracing::{debug, info};
+use tracing::{debug, info, warn};
 
-use crate::{config::ProloloConfig, webhooks::Event};
+use crate::{
+    config::ProloloConfig,
+    webhooks::{github::RefType, Event, GitHubEvent},
+};
 
 mod handlers;
 use handlers::autojoin::autojoin_authorized_rooms;
@@ -86,6 +92,54 @@ impl Prololo {
                 }
             };
             debug!("received event: {:?}", event);
+
+            Self::handle_event(event, &client, &config).await
+        }
+    }
+
+    async fn handle_event(event: Event, client: &Client, config: &ProloloConfig) {
+        match event {
+            Event::GitHub(event) => Self::handle_github_event(event, client, config).await,
+        }
+    }
+
+    const SEPARATOR: &'static str = "⋅";
+
+    async fn handle_github_event(event: GitHubEvent, client: &Client, config: &ProloloConfig) {
+        let message = match event {
+            GitHubEvent::Create(event) => match event.ref_type {
+                RefType::Branch => return, // new branches are handled by the Push event
+                RefType::Tag => {
+                    format!(
+                        "[{}] {} created tag {} {} {}",
+                        event.repository.name,
+                        event.sender.login,
+                        event.r#ref,
+                        Self::SEPARATOR,
+                        event.repository.ref_url(&event.r#ref)
+                    )
+                }
+            },
+            GitHubEvent::Issues => todo!(),
+            GitHubEvent::IssueComment => todo!(),
+            GitHubEvent::Push => todo!(),
+        };
+
+        let message = AnyMessageEventContent::RoomMessage(MessageEventContent::text_plain(message));
+
+        let room = match client.get_joined_room(&config.matrix_room_id) {
+            Some(room) => room,
+            None => {
+                warn!(
+                    "room {} isn't joined yet, can't send message",
+                    config.matrix_room_id
+                );
+                return;
+            }
+        };
+
+        if let Err(e) = room.send(message, None).await {
+            warn!("encountered error while sending message: {}", e);
         }
     }
 
diff --git a/src/webhooks.rs b/src/webhooks.rs
index 78e31e2..7a59a0f 100644
--- a/src/webhooks.rs
+++ b/src/webhooks.rs
@@ -1,5 +1,6 @@
-mod github;
+pub mod github;
 pub use github::{github_webhook, GitHubEvent};
+
 use tokio::sync::mpsc::UnboundedSender;
 
 pub struct EventSender(pub UnboundedSender<Event>);
diff --git a/src/webhooks/github.rs b/src/webhooks/github.rs
index 0d53d71..9281614 100644
--- a/src/webhooks/github.rs
+++ b/src/webhooks/github.rs
@@ -120,20 +120,26 @@ pub enum RefType {
 
 #[derive(Debug, Deserialize)]
 pub struct GitHubUser {
-    login: String,
+    pub login: String,
 }
 
 #[derive(Debug, Deserialize)]
 pub struct Repository {
-    name: String,
-    full_name: String,
-    html_url: Url,
+    pub name: String,
+    pub full_name: String,
+    pub html_url: Url,
+}
+
+impl Repository {
+    pub fn ref_url(&self, r#ref: &str) -> String {
+        format!("https://github.com/{}/tree/{}", self.full_name, r#ref)
+    }
 }
 
 #[derive(Debug, Deserialize)]
 pub struct CreateEvent {
-    r#ref: String,
-    ref_type: RefType,
-    repository: Repository,
-    sender: GitHubUser,
+    pub r#ref: String,
+    pub ref_type: RefType,
+    pub repository: Repository,
+    pub sender: GitHubUser,
 }